Wheels India is promoted by the TVS Group and was started in the early 60's to manufacture automobile wheels. Today, Wheels India has grown as a leading manufacturer of steel wheels for passenger cars, utility vehicles, trucks, buses, agricultural tractors and construction equipment in India. The company supplies 2/3rd of the domestic market requirement and exports 18% of the turnover to North America, Europe, Asia Pacific and South Africa. Pilot scale studies on the remediation of effluent generated by this electroplating industry using micro algae are complete.